The 2017 Mobile World Congress ran for 4 jam-packed days from 27 February to 2 March 2017 in Barcelona, Spain, and Bidvest Data was there! MWC is the world’s largest annual mobile event. This year’s theme showcased how mobile is the force behind every emerging innovation. 108,000 Attendees flocked to MWC17 from more than 208 countries. Bidvest Data was one of the 2,300 companies that exhibited at this year’s event.
Bidvest Data was there partnering at the stand of international mobile communications company CM Telecom. We used this platform to showcase our product Animate. Animate allows you to engage your customers with personalised animated communications that combine data variables, graphics, audio and animation to display like video. Sent from our multi-channel platform, animation is delivered to customers via SV SMS (Smart View SMS), email or hosted within a web site, all with trackable links. Animate is the trend for powerful welcome & explanatory messages, punchy summary month-end statements and has been used successfully in concept marketing and tutorials.
Bidvest Data was represented by Pieter Strydom, Executive: Data and Marliza Valkenburg, Executive: Sales as well as Jacques de Graaff, Iemtieyaaz Samsodien, Kavisha Charles, and Renate Swanepoel.
MWC17 served as a platform to connect with hundreds of potential customers, all attending to find out what’s new in the mobile space. Thousands of mobile billing and marketing companies attended and exhibited at the congress, and they all have one thing in common - to build leads and explore new opportunities. To this end, attending MWC17 was part of Bidvest Data’s sales strategy to expand our reach beyond Southern Africa, to test our innovations at international level, to understand the market and learn from the C-level representatives attending the event.
“Feedback from everybody that we engaged with was positive even if our Animate product did not apply to their area of business. There is definite interest in our personalised animated communications in the rest of the world, whether it be in APP, via SMS in mobile, through email or even web-hosted. The people that specifically came to discuss Animate at our stand understood the product - and they asked the right kind of questions regarding the application of Animate in their own space, which is exactly what we wanted. We now have a base of interested companies that we are busy un-packing requirements with”. said Pieter Strydom.
Here are some photos of our Bidvest Data team representing us at the Mobile World Congress 2017: